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it across the united states at that time. it is pretty cool. . . as people i talked at explained to me why date did anything they were doing and how do you know that nyc do that? at some point they did it because they had always done it that way are they had some kind of rule that was not based on any research and so i sort of one around campaigns with some degree of skepticism about a lot of the practices that were taking place and the way people were spending money and devoting time and resources and as they learned about people starting in academia who were doing randomized controlled trials being adopted by people in the political world and learned more about all that data targeting, based on basically revolutionized campaigns in the last decade, there was a major generational shift in addition to all of the sort of new forms of research changing the way campaigns operated they have this kind of cultural tension between a lot of the old practices in the way campaigns operated in the new empirical movements. so you know i covered the 2000 campaign for the "boston globe" and was out talk
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